How Can B2B Provoke Customer-Obsessed Growth?
Entering 2022, B2B marketers have focused their efforts on provoking customer-obsessed growth by fusing together the customer, brand and organization. However, in order to achieve this, they’ll first need to identify what’s preventing it.
Analyzing BlackBerry’s Rise to Failure.
With the recent news of BlackBerry shutting down its text, data and voice functionality on its legacy devices, it begs the question of how could this happen to a brand that at one point controlled 50% of the smartphone market