The Brand Path to Reinventing Turnaround Growth
When a distressed company or brand is looking to stabilize or reinvent itself, branding is often underutilized as part of the overall turnaround strategy and for pointing the company and/or brand in a new direction. In this post, we identify
How Should Companies Approach the Metaverse?
What exactly the metaverse is remains unclear to most C-suites and is seen by others as a way to describe Web3. What is clear is that it would be wise to pay attention to what the metaverse can do to