Is Your CFO the Key to Unleashing Innovation?
With the trust and ear of the CEO and other members of the leadership team, as well as the board of directors, in this post we examine how CFOs can take the lead in accelerating innovation and driving cultural change.
Three Ways to Embrace the Transformative B2B Buyer
As an older workforce begins to transition out of the workplace, it has elevated Millennial audiences to the largest generation to be targeted by consumer brands and business-to-business (B2B) companies. For B2B marketers, it’s a revelation, requiring them to rethink