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Author: scheinerinc

To capitalize on engagement and fandom, brands such as Walmart, John Deere and Peyton Manning’s Omaha Productions are recognizing the power of their Intellectual Property (IP) to boost brand value through digital experiences that strengthen the brands’ position via digital

Despite the ongoing downturn in the economy, organizations have the opportunity to seize the moment and demonstrate their businesses’ resilience. In this post, we share how organizations can take a page from start-ups by adapting the Minimum Viable Product (MVP)

Despite the June open jobs report dropping just below 11 million, companies and their HR departments continue to struggle to retain as well as to attract talent. The “Great Resignation,” which began in 2020, has resulted in companies dramatically altering

As an older workforce begins to transition out of the workplace, it has elevated Millennial audiences to the largest generation to be targeted by consumer brands and business-to-business (B2B) companies. For B2B marketers, it’s a revelation, requiring them to rethink

Traditional analytics and data platforms rarely reveal the human insight into the reasons why a consumer is purchasing something or what is really driving growth or altering consumers’ purchasing decisions. Enter “data storytelling.”