In 2020, there was a growing trend of unlikely brand partnerships. These brand collaborations were being used to shift or elevate a brand’s perception, to prove that the brand was still relevant with a specific audience, or by opening the
No matter the organization—be it a start-up, middle-market direct-to-consumer (D2C) brand or SaaS B2B platform—it is critical that these companies place the customer experience at the center of their business.
As the gatekeepers of marketing budgets, CEOs and CFOs rely heavily on their marketing teams to produce tangible marketing metrics that align with the goals of the business and that will justify a marketing initiative. To support this need, it
To fully maximize investment value, private equity has traditionally focused on cost-cutting initiatives to drive returns. However, as access to real-time data and analytics are readily available, private equity and financial investors are now empowered by the ability
When it comes to making branding investments more accountable and linking branding to financial performance, CEOs, CFOs and investment firms are cautious when it comes to funding these initiatives to drive growth. However, research found that superior brand performance within a
While selecting the right acquisition target, purchase price and a clear understanding of where and how to integrate acquired resources are a must to ensure post-merger success. Leadership and M&A firms can further increase the odds in their favor by