The Brand Path to Reinventing Turnaround Growth
When a distressed company or brand is looking to stabilize or reinvent itself, branding is often underutilized as part of the overall turnaround strategy and for pointing the company and/or brand in a new direction. In this post, we identify
Reassessing How Digitization Can Capture Revenue Growth
To reduce their own innovation timelines, B2B and CPG brands are looking outside their sectors to how the high-tech, pharma and automotive sectors can guide their digital transformation roadmap for automating sales, delivery and support.
Do You Need to Pivot Your Website Strategy?
It isn’t often that ScheinerInc. is given an opportunity to respond to a client’s question about knowing what we know now about their brand and purpose, if we were to redo their site again, what would we do differently and
Does Supporting Sustainability = Buying Sustainable?
With their voice, wallet and within the workplace, Gen Z and millennials are dictating their desire for brands and companies to demonstrate sustainable practices. In this post, we point to why these groups are not only demanding action, but are
What Makes Product-Led Growth a Differentiator?
Many B2B brands tend to overlook the importance of seeing their customer through the lens of how their product and the experience it delivers will dictate how they will engage, acquire and retain that customer.
How Do You Affect Customer Perceived Value?
Or maybe the question should be, how do your customers perceive the value of your brand, product or service? In most cases, the answer will be based on what your customer is willing to pay for that product or service
How Can B2B Provoke Customer-Obsessed Growth?
Entering 2022, B2B marketers have focused their efforts on provoking customer-obsessed growth by fusing together the customer, brand and organization. However, in order to achieve this, they’ll first need to identify what’s preventing it.
How Social Commerce Is Fracturing Brand Loyalty.
As social commerce surpasses $30B in ad sales in the U.S., which is expected to double by 2025, it has paved the way for startup and up-and-coming brands to detour consumers by visually persuading them to swipe and click away
How Can M&A Expose its Most Valuable Commodity?
Invisible to the P&L balance sheet—and often overlooked during the pre- and post-M&A transaction—is the merger’s impact on branding and marketing. What will the new company be about? What will the transaction mean to its customers? How will it distance
Welcome to the NFT Metaverse.
By leveraging the characteristics of blockchain technology, NFTs are defined by three factors: ownership, transferability and authenticity. In the simplest terms, NFTs are digital certificates of authenticity, and based on where they were bought and resold, each transaction is recorded