How Important Is Having a Personal Brand?
Brand perception is everything when determining what to buy, the reasons why and what we’re willing to pay for a product. This also applies to your personal brand, which should be looked at through the same lens as to what
The Brand Path to Reinventing Turnaround Growth
When a distressed company or brand is looking to stabilize or reinvent itself, branding is often underutilized as part of the overall turnaround strategy and for pointing the company and/or brand in a new direction. In this post, we identify
Do You Need to Pivot Your Website Strategy?
It isn’t often that ScheinerInc. is given an opportunity to respond to a client’s question about knowing what we know now about their brand and purpose, if we were to redo their site again, what would we do differently and
Does Supporting Sustainability = Buying Sustainable?
With their voice, wallet and within the workplace, Gen Z and millennials are dictating their desire for brands and companies to demonstrate sustainable practices. In this post, we point to why these groups are not only demanding action, but are
How Do You Affect Customer Perceived Value?
Or maybe the question should be, how do your customers perceive the value of your brand, product or service? In most cases, the answer will be based on what your customer is willing to pay for that product or service
Reimagining Customer Data in a Cookie-less World.
As B2C and B2B brands and marketers look to demonstrate short- and longer-term marketing value and ROI by generating more engagement and conversion opportunities across the customer journey, they will need to reimagine doing this in a world that is
Analyzing BlackBerry’s Rise to Failure.
With the recent news of BlackBerry shutting down its text, data and voice functionality on its legacy devices, it begs the question of how could this happen to a brand that at one point controlled 50% of the smartphone market
How Social Commerce Is Fracturing Brand Loyalty.
As social commerce surpasses $30B in ad sales in the U.S., which is expected to double by 2025, it has paved the way for startup and up-and-coming brands to detour consumers by visually persuading them to swipe and click away
How Can M&A Expose its Most Valuable Commodity?
Invisible to the P&L balance sheet—and often overlooked during the pre- and post-M&A transaction—is the merger’s impact on branding and marketing. What will the new company be about? What will the transaction mean to its customers? How will it distance
What is energizing the power of brand collaboration?
In 2020, there was a growing trend of unlikely brand partnerships. These brand collaborations were being used to shift or elevate a brand’s perception, to prove that the brand was still relevant with a specific audience, or by opening the