Over the past few years, few would disagree about the urgency for small to midsize businesses (SMBs) to adopt and implement a digital-first culture. 71% say their business survived the pandemic because of digitization.
Entering 2022, B2B marketers have focused their efforts on provoking customer-obsessed growth by fusing together the customer, brand and organization. However, in order to achieve this, they’ll first need to identify what’s preventing it.
As the gatekeepers of marketing budgets, CEOs and CFOs rely heavily on their marketing teams to produce tangible marketing metrics that align with the goals of the business and that will justify a marketing initiative. To support this need, it
To fully maximize investment value, private equity has traditionally focused on cost-cutting initiatives to drive returns. However, as access to real-time data and analytics are readily available, private equity and financial investors are now empowered by the ability