Scoring a Company’s Overall Brand Health
As the gatekeepers of marketing budgets, CEOs and CFOs rely heavily on their marketing teams to produce tangible marketing metrics that align with the goals of the business and that will justify a marketing initiative. To support this need, it
How Private Equity Can Unlock the Right Value-Creation Drivers.
To fully maximize investment value, private equity has traditionally focused on cost-cutting initiatives to drive returns. However, as access to real-time data and analytics are readily available, private equity and financial investors are now empowered by the ability