How Organizations Can Incite Brand Recognition
What makes an organization, product or service unforgettable to customers and what does it represent to them? In this post, we point to why brand recognition comes from a unified brand experience and by not wavering at any brand touchpoint,
Why the MVP Process Is the Key to Resilience
Despite the ongoing downturn in the economy, organizations have the opportunity to seize the moment and demonstrate their businesses’ resilience. In this post, we share how organizations can take a page from start-ups by adapting the Minimum Viable Product (MVP)
How Should Companies Rethink the Employee Value Proposition?
Despite the June open jobs report dropping just below 11 million, companies and their HR departments continue to struggle to retain as well as to attract talent. The “Great Resignation,” which began in 2020, has resulted in companies dramatically altering
Why SMBs Need to Create a Culture of Ambidexterity.
Over the past few years, few would disagree about the urgency for small to midsize businesses (SMBs) to adopt and implement a digital-first culture. 71% say their business survived the pandemic because of digitization.
How Can B2B Provoke Customer-Obsessed Growth?
Entering 2022, B2B marketers have focused their efforts on provoking customer-obsessed growth by fusing together the customer, brand and organization. However, in order to achieve this, they’ll first need to identify what’s preventing it.
Scoring a Company’s Overall Brand Health.
As the gatekeepers of marketing budgets, CEOs and CFOs rely heavily on their marketing teams to produce tangible marketing metrics that align with the goals of the business and that will justify a marketing initiative. To support this need, it
How Private Equity Can Unlock the Right Value-Creation Drivers.
To fully maximize investment value, private equity has traditionally focused on cost-cutting initiatives to drive returns. However, as access to real-time data and analytics are readily available, private equity and financial investors are now empowered by the ability