Did 2022 Foretell Digital Marketing Opportunities in 2023?
As we begin to look ahead to 2023, most digital marketing predictions seem to be carryover predications that were made about 2022, including brand authenticity, first-party data and influencer marketing, which for 2023, are being expanded on and relabeled as
How Can Companies Monopolize the Minds of Their Customers?
When you think about what to watch, do you immediately think of Netflix? When you have to schedule a business call, do you think of Zoom? We break down how these companies and others have created value and profitability by
How Did TikTok Transform into a Discovery Search Engine?
Late last year, it was reported that TikTok.com overtook Google as the most visited domain in the world. While the app may be well-known for its video memes and dancing teens, it has surprisingly evolved into both a search engine
Why the MVP Process Is the Key to Resilience
Despite the ongoing downturn in the economy, organizations have the opportunity to seize the moment and demonstrate their businesses’ resilience. In this post, we share how organizations can take a page from start-ups by adapting the Minimum Viable Product (MVP)
Three Ways to Embrace the Transformative B2B Buyer
As an older workforce begins to transition out of the workplace, it has elevated Millennial audiences to the largest generation to be targeted by consumer brands and business-to-business (B2B) companies. For B2B marketers, it’s a revelation, requiring them to rethink
Revealing Growth Through Data Storytelling
Traditional analytics and data platforms rarely reveal the human insight into the reasons why a consumer is purchasing something or what is really driving growth or altering consumers’ purchasing decisions. Enter “data storytelling.”
How Should Companies Approach the Metaverse?
What exactly the metaverse is remains unclear to most C-suites and is seen by others as a way to describe Web3. What is clear is that it would be wise to pay attention to what the metaverse can do to
Reassessing How Digitization Can Capture Revenue Growth
To reduce their own innovation timelines, B2B and CPG brands are looking outside their sectors to how the high-tech, pharma and automotive sectors can guide their digital transformation roadmap for automating sales, delivery and support.
Does Supporting Sustainability = Buying Sustainable?
With their voice, wallet and within the workplace, Gen Z and millennials are dictating their desire for brands and companies to demonstrate sustainable practices. In this post, we point to why these groups are not only demanding action, but are
Why SMBs Need to Create a Culture of Ambidexterity.
Over the past few years, few would disagree about the urgency for small to midsize businesses (SMBs) to adopt and implement a digital-first culture. 71% say their business survived the pandemic because of digitization.