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In a wide range of sectors, including telecommunications, consumer packaged goods (CPG), banking, healthcare and energy, enterprise leaders are significantly ramping up their investment in artificial intelligence (AI), with a projected fivefold increase in spending in 2024. Their drive to

When has suboptimal design let your business down? Was it a product flaw that went unnoticed, a frustrating user experience on your website, an overly verbose PowerPoint presentation, or perhaps an email that failed to engage? By contrast, companies that

Goldman Sachs reports that in 2023, the creator economy was valued at approximately $250 billion, and it is projected that brands will invest around $7 billion in influencer marketing by 2024. This presents an intriguing question: How much of the

User-Generated Content (UGC) has undergone a significant transformation, extending its influence beyond the domain of consumer-centric social media endorsements to play a pivotal role in business-to-business (B2B) dynamics. This shift marks a profound change in the mechanisms driving commerce and

Brands today are working hard to connect with people on a deeper level; they aren't just selling products, they’re using what they sell to show what they stand for. This change begs the question of: What does your brand stand