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Customer Experience

User-Generated Content (UGC) has undergone a significant transformation, extending its influence beyond the domain of consumer-centric social media endorsements to play a pivotal role in business-to-business (B2B) dynamics. This shift marks a profound change in the mechanisms driving commerce and

Brands today are working hard to connect with people on a deeper level; they aren't just selling products, they’re using what they sell to show what they stand for. This change begs the question of: What does your brand stand

In the realm of marketing, AI is ushering in a profound transformation—a new era marked by heightened levels of personalization, efficiency and overall effectiveness throughout the entire customer journey. AI’s influence extends to both B2B and B2C brands, affording them

In the dynamic marketing landscape, the struggle to strike the right balance between visibility and effectiveness is a challenge that both small and large brands and their organizations grapple with. However, a noteworthy distinction emerges when we examine how these

While recession fears and economic uncertainty continue to curtail marketing spend, it wouldn’t be wise to ignore the critical capability gaps impacting the efficiency and effectiveness of marketing. These capability gaps, arising from deficiencies in skills, technology or resources, can