How Can the Board Ensure CX Is a Strategic Priority?
There’s a misconception that digital transformation is the key for enhancing the entire organizations customer experience. While it can certainly help in improving processes, or harnessing more data, it will not address the company wide legacy barriers or cultural challenges
What Does It Take to Manufacture Organic Marketing?
When we talk about brands "manufacturing" organic marketing, we're referring to the intentional effort that brands put into creating and distributing this type of content. Organic marketing can be a powerful tool for building brand awareness and engagement, but it
Is Microsoft Poised to Become Our AI Copilot?
Powered by OpenAI’s ChatGPT technology, Prometheus, Microsoft’s specialized version of an AI-powered search engine, will live within Microsoft’s Bing search tool and Edge browser and will be revolutionary in enabling users to explore and discover information more quickly than ever
Is Your Website Driving Customers Away?
Your website is the first impression people get of your business, product or service. But how do you ensure that the experience makes a positive impact on your business and credibility?
Did 2022 Foretell Digital Marketing Opportunities in 2023?
As we begin to look ahead to 2023, most digital marketing predictions seem to be carryover predications that were made about 2022, including brand authenticity, first-party data and influencer marketing, which for 2023, are being expanded on and relabeled as