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Customer Journey

Traditional analytics and data platforms rarely reveal the human insight into the reasons why a consumer is purchasing something or what is really driving growth or altering consumers’ purchasing decisions. Enter “data storytelling.”

To reduce their own innovation timelines, B2B and CPG brands are looking outside their sectors to how the high-tech, pharma and automotive sectors can guide their digital transformation roadmap for automating sales, delivery and support.

As B2C and B2B brands and marketers look to demonstrate short- and longer-term marketing value and ROI by generating more engagement and conversion opportunities across the customer journey, they will need to reimagine doing this in a world that is