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This week, Google showcased its integration of AI into all user interaction products, from search functionalities to task-performing agents. This rapid deployment is not only seamlessly weaving AI into every aspect of the general public’s lives, but also driving greater

In a wide range of sectors, including telecommunications, consumer packaged goods (CPG), banking, healthcare and energy, enterprise leaders are significantly ramping up their investment in artificial intelligence (AI), with a projected fivefold increase in spending in 2024. Their drive to

Goldman Sachs reports that in 2023, the creator economy was valued at approximately $250 billion, and it is projected that brands will invest around $7 billion in influencer marketing by 2024. This presents an intriguing question: How much of the

User-Generated Content (UGC) has undergone a significant transformation, extending its influence beyond the domain of consumer-centric social media endorsements to play a pivotal role in business-to-business (B2B) dynamics. This shift marks a profound change in the mechanisms driving commerce and

In the realm of marketing, AI is ushering in a profound transformation—a new era marked by heightened levels of personalization, efficiency and overall effectiveness throughout the entire customer journey. AI’s influence extends to both B2B and B2C brands, affording them