As we begin to look ahead to 2023, most digital marketing predictions seem to be carryover predications that were made about 2022, including brand authenticity, first-party data and influencer marketing, which for 2023, are being expanded on and relabeled as
When you think about what to watch, do you immediately think of Netflix? When you have to schedule a business call, do you think of Zoom? We break down how these companies and others have created value and profitability by
How does your audience first perceive your company, products or services? We share why the words you choose and the strategy you develop to articulate these things are arguably the single most important factor in how your company, products or
Late last year, it was reported that TikTok.com overtook Google as the most visited domain in the world. While the app may be well-known for its video memes and dancing teens, it has surprisingly evolved into both a search engine
As an older workforce begins to transition out of the workplace, it has elevated Millennial audiences to the largest generation to be targeted by consumer brands and business-to-business (B2B) companies. For B2B marketers, it’s a revelation, requiring them to rethink
Traditional analytics and data platforms rarely reveal the human insight into the reasons why a consumer is purchasing something or what is really driving growth or altering consumers’ purchasing decisions. Enter “data storytelling.”
To reduce their own innovation timelines, B2B and CPG brands are looking outside their sectors to how the high-tech, pharma and automotive sectors can guide their digital transformation roadmap for automating sales, delivery and support.
As B2C and B2B brands and marketers look to demonstrate short- and longer-term marketing value and ROI by generating more engagement and conversion opportunities across the customer journey, they will need to reimagine doing this in a world that is