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Customer Journey

In a wide range of sectors, including telecommunications, consumer packaged goods (CPG), banking, healthcare and energy, enterprise leaders are significantly ramping up their investment in artificial intelligence (AI), with a projected fivefold increase in spending in 2024. Their drive to

Goldman Sachs reports that in 2023, the creator economy was valued at approximately $250 billion, and it is projected that brands will invest around $7 billion in influencer marketing by 2024. This presents an intriguing question: How much of the

User-Generated Content (UGC) has undergone a significant transformation, extending its influence beyond the domain of consumer-centric social media endorsements to play a pivotal role in business-to-business (B2B) dynamics. This shift marks a profound change in the mechanisms driving commerce and

In the realm of marketing, AI is ushering in a profound transformation—a new era marked by heightened levels of personalization, efficiency and overall effectiveness throughout the entire customer journey. AI’s influence extends to both B2B and B2C brands, affording them

In the dynamic marketing landscape, the struggle to strike the right balance between visibility and effectiveness is a challenge that both small and large brands and their organizations grapple with. However, a noteworthy distinction emerges when we examine how these