How Can B2B Provoke Customer-Obsessed Growth?
Entering 2022, B2B marketers have focused their efforts on provoking customer-obsessed growth by fusing together the customer, brand and organization. However, in order to achieve this, they’ll first need to identify what’s preventing it.
Analyzing BlackBerry’s Rise to Failure.
With the recent news of BlackBerry shutting down its text, data and voice functionality on its legacy devices, it begs the question of how could this happen to a brand that at one point controlled 50% of the smartphone market
How Social Commerce Is Fracturing Brand Loyalty.
As social commerce surpasses $30B in ad sales in the U.S., which is expected to double by 2025, it has paved the way for startup and up-and-coming brands to detour consumers by visually persuading them to swipe and click away
How Can M&A Expose its Most Valuable Commodity?
Invisible to the P&L balance sheet—and often overlooked during the pre- and post-M&A transaction—is the merger’s impact on branding and marketing. What will the new company be about? What will the transaction mean to its customers? How will it distance
Welcome to the NFT Metaverse.
By leveraging the characteristics of blockchain technology, NFTs are defined by three factors: ownership, transferability and authenticity. In the simplest terms, NFTs are digital certificates of authenticity, and based on where they were bought and resold, each transaction is recorded
How Is Customer Experience Reshaping Value Creation?
As private equity, M&A and operating partners look to identify ways to sustain value creation over the long term within their portfolio companies, it would be wise to explore what’s hindering it first.
How Can a Unified Brand Experience Drive Value?
No matter the organization—be it a start-up, middle-market direct-to-consumer (D2C) brand or SaaS B2B platform—it is critical that these companies place the customer experience at the center of their business.
Scoring a Company’s Overall Brand Health.
As the gatekeepers of marketing budgets, CEOs and CFOs rely heavily on their marketing teams to produce tangible marketing metrics that align with the goals of the business and that will justify a marketing initiative. To support this need, it