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Innovation

Late last year, several artificial intelligence (AI) platforms were introduced by OpenAI.com: one, ChatGPT, is an experimental chatbot that provides answers to questions in an open-ended, easy-to-understand conversational format, and the other, DALL•E 2, is a tool for generating realistic,

As we begin to look ahead to 2023, most digital marketing predictions seem to be carryover predications that were made about 2022, including brand authenticity, first-party data and influencer marketing, which for 2023, are being expanded on and relabeled as

To capitalize on engagement and fandom, brands such as Walmart, John Deere and Peyton Manning’s Omaha Productions are recognizing the power of their Intellectual Property (IP) to boost brand value through digital experiences that strengthen the brands’ position via digital