How Are Capability Gaps Impacting the Effectiveness of Marketing Organizations?
While recession fears and economic uncertainty continue to curtail marketing spend, it wouldn’t be wise to ignore the critical capability gaps impacting the efficiency and effectiveness of marketing. These capability gaps, arising from deficiencies in skills, technology or resources, can
AI and the Customer Support Life Cycle
Customers are increasingly turning to digital channels as their first choice for customer support interactions, with studies showing that 81% of customers attempt to resolve issues themselves before reaching out to a service representative. To meet this growing demand for
How AI is Revolutionizing Sales and Marketing for Business Growth
Artificial intelligence (AI) is revolutionizing the sales and marketing process by empowering businesses to quickly adapt to changing buyer needs, personalize their outreach efforts and streamline the sales process for better results in less time. Discover how AI is adding
How AI Is Revolutionizing Content Creation?
Amidst discussions about how companies are rapidly integrating artificial intelligence (AI) platforms like ChatGPT to transform the way people work, learn and conduct business, it’s important not to overlook the impact this has had on marketing and content creation. Leading
How Can the Board Ensure CX Is a Strategic Priority?
There’s a misconception that digital transformation is the key for enhancing the entire organizations customer experience. While it can certainly help in improving processes, or harnessing more data, it will not address the company wide legacy barriers or cultural challenges