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Goldman Sachs reports that in 2023, the creator economy was valued at approximately $250 billion, and it is projected that brands will invest around $7 billion in influencer marketing by 2024. This presents an intriguing question: How much of the

In today’s competitive DTC and B2B landscape, personalized customer retention has become a top priority for companies. With 44% of businesses facing challenges in measuring retention, organizations are actively seeking innovative solutions to address this issue. In our latest post,

Recent months have seen the remarkable rise of artificial intelligence (AI) and groundbreaking technologies, introducing new platforms and advancements that directly address the recurring question burdening marketers: How can we enhance our marketing efforts to achieve better results in less