How Social Commerce Is Fracturing Brand Loyalty.
As social commerce surpasses $30B in ad sales in the U.S., which is expected to double by 2025, it has paved the way for startup and up-and-coming brands to detour consumers by visually persuading them to swipe and click away
Welcome to the NFT Metaverse.
By leveraging the characteristics of blockchain technology, NFTs are defined by three factors: ownership, transferability and authenticity. In the simplest terms, NFTs are digital certificates of authenticity, and based on where they were bought and resold, each transaction is recorded
How Brands Are Cultivating the Individual Retail Investor.
While the COVID-19 pandemic triggered, among many things, shortages of toilet paper, it also escalated the buying and selling of $211B individual stocks, which is the highest level since 2014. Several companies have taken note of this and