Will the “X” Rebranding Reverse Twitter’s Implosion?
Last Sunday, at 12:00 AM Eastern Time, Twitter and its iconic blue bird were replaced by the company’s new name: “X.” For the past 20 years, billionaire Elon Musk has used the one-letter name across his portfolio of companies and
The Threads App: A Lot Like…Well…
On the evening of July 5th, Meta unveiled its highly anticipated “Twitter Killer” called Threads. Within a mere 24 hours of its launch, the app garnered an impressive 30 million sign-ups. However, by Thursday evening, the numbers surged even higher,
How AI Is Underscoring the Importance of Customer Retention
In today’s competitive DTC and B2B landscape, personalized customer retention has become a top priority for companies. With 44% of businesses facing challenges in measuring retention, organizations are actively seeking innovative solutions to address this issue. In our latest post,
Can AI Streamline Marketing for Speed, Efficiency and Cost?
Recent months have seen the remarkable rise of artificial intelligence (AI) and groundbreaking technologies, introducing new platforms and advancements that directly address the recurring question burdening marketers: How can we enhance our marketing efforts to achieve better results in less
How AI Is Revolutionizing Content Creation?
Amidst discussions about how companies are rapidly integrating artificial intelligence (AI) platforms like ChatGPT to transform the way people work, learn and conduct business, it’s important not to overlook the impact this has had on marketing and content creation. Leading