No matter the organization—be it a start-up, middle-market direct-to-consumer (D2C) brand or SaaS B2B platform—it is critical that these companies place the customer experience at the center of their business.
As the gatekeepers of marketing budgets, CEOs and CFOs rely heavily on their marketing teams to produce tangible marketing metrics that align with the goals of the business and that will justify a marketing initiative. To support this need, it
To fully maximize investment value, private equity has traditionally focused on cost-cutting initiatives to drive returns. However, as access to real-time data and analytics are readily available, private equity and financial investors are now empowered by the ability
The pandemic has placed organizations, employees and consumers in an all-or-nothing situation, where embracing digital and transformative technologies isn’t just an option, but an indispensable tool in demonstrating their resilience for what comes next.
When it comes to making branding investments more accountable and linking branding to financial performance, CEOs, CFOs and investment firms are cautious when it comes to funding these initiatives to drive growth. However, research found that superior brand performance within a
While selecting the right acquisition target, purchase price and a clear understanding of where and how to integrate acquired resources are a must to ensure post-merger success. Leadership and M&A firms can further increase the odds in their favor by
While the COVID-19 pandemic triggered, among many things, shortages of toilet paper, it also escalated the buying and selling of $211B individual stocks, which is the highest level since 2014. Several companies have taken note of this and
By walking in the footsteps of your customer, you’ll be able to uncover unforeseen insights and ways to improve or address gaps in customer service.