Using AI to Establish Digital Dominance
In the realm of marketing, AI is ushering in a profound transformation—a new era marked by heightened levels of personalization, efficiency and overall effectiveness throughout the entire customer journey. AI’s influence extends to both B2B and B2C brands, affording them
Is Your Organization Equating Brand Visibility with Effectiveness?
In the dynamic marketing landscape, the struggle to strike the right balance between visibility and effectiveness is a challenge that both small and large brands and their organizations grapple with. However, a noteworthy distinction emerges when we examine how these
The Case for Adopting The Responsible AI Code of Ethics
In the pursuit of optimizing platform safety, the leadership teams at ChatGPT, Bard and other AI platforms are diligently striving to fortify their offerings. Concurrently, enterprises must exhibit a comparable level of commitment toward governing AI system implementations. These security
How Can You Ensure that Your Strategy Is Substantive, Yet Remarkably Simple?
If strategy remains a cornerstone for organizations aiming to navigate complexities, seize opportunities and ensure future success, why do so many struggle with its definition? Many fall into the trap of creating vague and/or confusing strategic plans, rather than venturing
Will the “X” Rebranding Reverse Twitter’s Implosion?
Last Sunday, at 12:00 AM Eastern Time, Twitter and its iconic blue bird were replaced by the company’s new name: “X.” For the past 20 years, billionaire Elon Musk has used the one-letter name across his portfolio of companies and