Harnessing the financial power of brand perception.
When it comes to making branding investments more accountable and linking branding to financial performance, CEOs, CFOs and investment firms are cautious when it comes to funding these initiatives to drive growth. However, research found that superior brand performance within a
Why M&A Needs a Pre-Merger Cultural Roadmap?
While selecting the right acquisition target, purchase price and a clear understanding of where and how to integrate acquired resources are a must to ensure post-merger success. Leadership and M&A firms can further increase the odds in their favor by
How Brands Are Cultivating the Individual Retail Investor
While the COVID-19 pandemic triggered, among many things, shortages of toilet paper, it also escalated the buying and selling of $211B individual stocks, which is the highest level since 2014. Several companies have taken note of this and
To Improve Your Customer Experience, Start by Working Backwards . . . or with Snow White
By walking in the footsteps of your customer, you’ll be able to uncover unforeseen insights and ways to improve or address gaps in customer service.