Did 2022 Foretell Digital Marketing Opportunities in 2023?
As we begin to look ahead to 2023, most digital marketing predictions seem to be carryover predications that were made about 2022, including brand authenticity, first-party data and influencer marketing, which for 2023, are being expanded on and relabeled as
How Can Companies Monopolize the Minds of Their Customers?
When you think about what to watch, do you immediately think of Netflix? When you have to schedule a business call, do you think of Zoom? We break down how these companies and others have created value and profitability by
Is Your Business or Brand Unintentionally Sending the Wrong Message?
How does your audience first perceive your company, products or services? We share why the words you choose and the strategy you develop to articulate these things are arguably the single most important factor in how your company, products or
How Did TikTok Transform into a Discovery Search Engine?
Late last year, it was reported that TikTok.com overtook Google as the most visited domain in the world. While the app may be well-known for its video memes and dancing teens, it has surprisingly evolved into both a search engine
Channeling Your Brand’s IP to Unify and Scale
To capitalize on engagement and fandom, brands such as Walmart, John Deere and Peyton Manning’s Omaha Productions are recognizing the power of their Intellectual Property (IP) to boost brand value through digital experiences that strengthen the brands’ position via digital
How Organizations Can Incite Brand Recognition
What makes an organization, product or service unforgettable to customers and what does it represent to them? In this post, we point to why brand recognition comes from a unified brand experience and by not wavering at any brand touchpoint,
Why the MVP Process Is the Key to Resilience
Despite the ongoing downturn in the economy, organizations have the opportunity to seize the moment and demonstrate their businesses’ resilience. In this post, we share how organizations can take a page from start-ups by adapting the Minimum Viable Product (MVP)
How Should Companies Rethink the Employee Value Proposition?
Despite the June open jobs report dropping just below 11 million, companies and their HR departments continue to struggle to retain as well as to attract talent. The “Great Resignation,” which began in 2020, has resulted in companies dramatically altering
Is Your CFO the Key to Unleashing Innovation?
With the trust and ear of the CEO and other members of the leadership team, as well as the board of directors, in this post we examine how CFOs can take the lead in accelerating innovation and driving cultural change.
Three Ways to Embrace the Transformative B2B Buyer
As an older workforce begins to transition out of the workplace, it has elevated Millennial audiences to the largest generation to be targeted by consumer brands and business-to-business (B2B) companies. For B2B marketers, it’s a revelation, requiring them to rethink