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Perspectives
Observations and conversations about how strategy and digital solutions can bring about change.

To reduce their own innovation timelines, B2B and CPG brands are looking outside their sectors to how the high-tech, pharma and automotive sectors can guide their digital transformation roadmap for automating sales, delivery and support.

With their voice, wallet and within the workplace, Gen Z and millennials are dictating their desire for brands and companies to demonstrate sustainable practices. In this post, we point to why these groups are not only demanding action, but are

As B2C and B2B brands and marketers look to demonstrate short- and longer-term marketing value and ROI by generating more engagement and conversion opportunities across the customer journey, they will need to reimagine doing this in a world that is