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Perspectives
Observations and conversations about how strategy and digital solutions can bring about change.

There’s a misconception that digital transformation is the key for enhancing the entire organizations customer experience. While it can certainly help in improving processes, or harnessing more data, it will not address the company wide legacy barriers or cultural challenges

When we talk about brands "manufacturing" organic marketing, we're referring to the intentional effort that brands put into creating and distributing this type of content. Organic marketing can be a powerful tool for building brand awareness and engagement, but it

Powered by OpenAI’s ChatGPT technology, Prometheus, Microsoft’s specialized version of an AI-powered search engine, will live within Microsoft’s Bing search tool and Edge browser and will be revolutionary in enabling users to explore and discover information more quickly than ever