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Perspectives
Observations and conversations about how strategy and digital solutions can bring about change.

In today’s competitive DTC and B2B landscape, personalized customer retention has become a top priority for companies. With 44% of businesses facing challenges in measuring retention, organizations are actively seeking innovative solutions to address this issue. In our latest post,

Recent months have seen the remarkable rise of artificial intelligence (AI) and groundbreaking technologies, introducing new platforms and advancements that directly address the recurring question burdening marketers: How can we enhance our marketing efforts to achieve better results in less

While recession fears and economic uncertainty continue to curtail marketing spend, it wouldn’t be wise to ignore the critical capability gaps impacting the efficiency and effectiveness of marketing. These capability gaps, arising from deficiencies in skills, technology or resources, can