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Perspectives
Observations and conversations about how strategy and digital solutions can bring about change.

Late last year, several artificial intelligence (AI) platforms were introduced by OpenAI.com: one, ChatGPT, is an experimental chatbot that provides answers to questions in an open-ended, easy-to-understand conversational format, and the other, DALL•E 2, is a tool for generating realistic,

As we begin to look ahead to 2023, most digital marketing predictions seem to be carryover predications that were made about 2022, including brand authenticity, first-party data and influencer marketing, which for 2023, are being expanded on and relabeled as

When you think about what to watch, do you immediately think of Netflix? When you have to schedule a business call, do you think of Zoom? We break down how these companies and others have created value and profitability by

How does your audience first perceive your company, products or services? We share why the words you choose and the strategy you develop to articulate these things are arguably the single most important factor in how your company, products or

Late last year, it was reported that TikTok.com overtook Google as the most visited domain in the world. While the app may be well-known for its video memes and dancing teens, it has surprisingly evolved into both a search engine