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Perspectives
Observations and conversations about how strategy and digital solutions can bring about change.

As B2C and B2B brands and marketers look to demonstrate short- and longer-term marketing value and ROI by generating more engagement and conversion opportunities across the customer journey, they will need to reimagine doing this in a world that is

By leveraging the characteristics of blockchain technology, NFTs are defined by three factors: ownership, transferability and authenticity. In the simplest terms, NFTs are digital certificates of authenticity, and based on where they were bought and resold, each transaction is recorded

In 2020, there was a growing trend of unlikely brand partnerships. These brand collaborations were being used to shift or elevate a brand’s perception, to prove that the brand was still relevant with a specific audience, or by opening the