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Perspectives
Observations and conversations about how strategy and digital solutions can bring about change.

If strategy remains a cornerstone for organizations aiming to navigate complexities, seize opportunities and ensure future success, why do so many struggle with its definition? Many fall into the trap of creating vague and/or confusing strategic plans, rather than venturing

In today’s competitive DTC and B2B landscape, personalized customer retention has become a top priority for companies. With 44% of businesses facing challenges in measuring retention, organizations are actively seeking innovative solutions to address this issue. In our latest post,

Recent months have seen the remarkable rise of artificial intelligence (AI) and groundbreaking technologies, introducing new platforms and advancements that directly address the recurring question burdening marketers: How can we enhance our marketing efforts to achieve better results in less