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How do you increase store traffic and sales?

By rearchitecting a shopping experience that inspires in one-to-two clicks.

BACKGROUND

As the seventh largest floor-covering retailer in the nation, Avalon Flooring was looking to transition its website from static pages to an e-commerce model that would enhance the customer shopping experience by making products more discoverable and increase showroom traffic.

BEFORE
STRATEGY

Our mobile first solution was to simplify the global navigation and consolidate product page content that would allow the customer to easily learn, explore and inquire about a flooring product.

APPROACH

Our approach was to update the website performance, functionality and design to increase sales leads and conversions, and enhance the customer shopping experience to make products more discoverable and searchable.

AFTER
RESULTS

These UX enhancements contributed to an over 80% sales increase within the first month of relaunching the site updates. The live site can be viewed here.

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