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How do you demonstrate a credit card’s cash-back value?

By allowing potential cardholders
to experience it virtually.

BACKGROUND

To demonstrate the earning potential and superiority of the Capital One Cash Card.

STRATEGY

To activate this strategy, we proposed creating a Fantasy League, whereby users could engage and interact with a virtual card to experience the card’s cash-back value firsthand by making dream purchases.

RESULTS

Through a vanity Facebook page, the “My Cash Is Bigger than Yours” Fantasy League, we enabled consumers to use the virtual Capital One Cash Card loaded with a $150K limit of virtual funds to make a variety of dream purchases. Users were encouraged to participate through a leader board monitoring their cash-back rewards and to also boast about their extra cash via Facebook and Twitter.

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