How do you remove complexity from a brand?
BACKGROUND
Despite having a unique platform, the name “Benefit Kitchen” was misleading and the most valuable messaging was buried within the site’s pages.
STRATEGY
Our approach was simple: elevate the platform’s value propositions and demonstrate how Benefit Kitchen was providing health plans with the unique opportunity to look deeper into the needs of their members.
RESULTS
This resulted in the rebranding of the company to “Censerio: Social Benefits For Your Population’s Health.”
