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How can a foundation launch a new campaign without blending in?

Use a national platform to spread a
message of tolerance.

BACKGROUND

The Charles Koch Foundation helps people expand their horizons through various grants and stipends.

STRATEGY

Our goal was to launch an initiative for the foundation, the tolerance initiative, aimed at supporting initiatives that encourage positivity, inclusiveness, and the development of education and the arts.

RESULTS

We designed a new digital application for applicants seeking to apply for grants, as well as creating a space for grantees to share their inspiring stories on a national stage. This new section had to balance conforming to the existing brand guideline, while singling itself out from the other content within the site.

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