Demonstrate how we could create a new health category and have women ages 35-55 understand the significant health benefits of the cocoa flavanols found in CocoaVia.
“You. Renewed,” documents the story of four women and their personal practices of renewal as they embark on a series of explorations driven by confidence, vitality, exuberance and empowerment.
We developed a holistic program cultivating awareness to promote CocoaVia as a daily routine, educate to encourage trial, and activate to drive to purchase and encourage advocacy.