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How do you create a new female health category?

By educating, empowering and inspiring
women to embark on a path of renewal.


Demonstrate how we could create a new health category and have women ages 35-55 understand the significant health benefits of the cocoa flavanols found in CocoaVia.


“You. Renewed,” documents the story of four women and their personal practices of renewal as they embark on a series of explorations driven by confidence, vitality, exuberance and empowerment.


We developed a holistic program cultivating awareness to promote CocoaVia as a daily routine, educate to encourage trial, and activate to drive to purchase and encourage advocacy.

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