How do you create a new female health category?
By educating, empowering and inspiring
BACKGROUND
Demonstrate how we could create a new health category and have women ages 35-55 understand the significant health benefits of the cocoa flavanols found in CocoaVia.
STRATEGY
“You. Renewed,” documents the story of four women and their personal practices of renewal as they embark on a series of explorations driven by confidence, vitality, exuberance and empowerment.
RESULTS
We developed a holistic program cultivating awareness to promote CocoaVia as a daily routine, educate to encourage trial, and activate to drive to purchase and encourage advocacy.
