How do you create a stronger consumer connection while growing your customer base?
BACKGROUND
As one of the Southeast’s leading natural gas providers, Gas South didn’t want to be perceived as just another utility company.
STRATEGY
Leveraging web analytics and customer journey insights, our goal was to accelerate enrollment and enhance the overall online experience to garner more engagement and sign-up conversions by simplifying the path to purchase.
BEFORE
AFTER
RESULTS
Our verbal and visual strategy focused on the importance of community. To bring the “The natural gas company built around you” messaging to life, we reinvented the entire digital experience by rearchitecting the site’s design, UX/UI, navigational flow, and brand voice.
