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How can you continuously drive e-commerce?

By developing a content strategy that aligns
and strengthens the brand globally.

BACKGROUND

GHD is a global luxury hairstyling tool brand targeting consumers, professional stylists, and salons. Multiple GHD social accounts from around the world were inconsistent with telling the GHD brand story, while diluting e-commerce marketing efforts.

STRATEGY

We would develop a unifying solution that would align and connect GHD to audiences globally and build connections in local markets, resulting in continuous audience engagement and e-commerce sales.

RESULTS

We architected a global content playbook activating the brand’s “Every Day Is a Good Hair Day,” mission by having GHD’s social channels and website serve as a daily destination for styling tips, product news and promotions, supported by educational and sharable content curated by the brand’s celebrity stylists and influencers.

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