How can you continuously drive e-commerce?
By developing a content strategy that aligns
BACKGROUND
GHD is a global luxury hairstyling tool brand targeting consumers, professional stylists, and salons. Multiple GHD social accounts from around the world were inconsistent with telling the GHD brand story, while diluting e-commerce marketing efforts.
STRATEGY
We would develop a unifying solution that would align and connect GHD to audiences globally and build connections in local markets, resulting in continuous audience engagement and e-commerce sales.
RESULTS
We architected a global content playbook activating the brand’s “Every Day Is a Good Hair Day,” mission by having GHD’s social channels and website serve as a daily destination for styling tips, product news and promotions, supported by educational and sharable content curated by the brand’s celebrity stylists and influencers.
