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How do you launch a new anti-irritation skin care regimen?

By welcoming men to
the Department of Skin Defense.

BACKGROUND

To help Gillette launch it’s new Irritation Defense skin care regimen and own the anti-irritation skin care category, we launched the “Department of Skin Defense Social Media Aggregator.”

STRATEGY

This social media hub was created to generate conversation and dialogue that are accessible across multiple online properties to educate users on the five signs of irritation and the benefit of using Gillette’s new anti-irritation products.

RESULTS

The Department of Skin Defense was supported across Facebook, Twitter, YouTube, Foursquare, as well as search, paid display and on Gillette.com.

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