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How do you reinforce a brand’s promise?

By delivering a digital experience
that supports the member’s
individual fitness goals.


Restructure and relaunch the Gold’s Gym digital experience for members and content infrastructure for owners.


We identified five core strategic areas of opportunity: design, content, conversion, accessibility and management. By promoting Gold’s Gym’s mission to help people achieve their individual potential through fitness, the Gold’s Gym website became a beacon for national and international growth.


We roadmapped a streamlined customer experience focused on increasing enrollment and lowering member turnover, while enabling Gold’s Gym owners to easily engage with prospective and current members to drive sales through timely content and offers.

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