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How can you get people to be smarter about printing?

By having them print just
what they need.

BACKGROUND

Often when printing, a user prints out too much superfluous information and wastes paper.

STRATEGY

To solve this, we created a series of 15-second narratives that engaged the viewer through visual, sound and intrigue and that simply articulated the problem of not being able to print exactly what you need. Each scene ended with a quick-cut demo of the solution utilizing HP’s smart tool bar printing solution. Followed by a link driving them to the HP site to download the app.

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