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How do you harness a brand’s attributes of fun, color and flavor?

By placing the brand at
the epicenter of good.

BACKGROUND

This awareness and sampling program harnessed IZZE’s products’ attributes of fun, color and flavor.

STRATEGY

This campaign positioned IZZE within the epicenter of good – good moments, good living, good health, and good deeds. The strategy and execution peeled back the layers to reveal the diversity of goodness and how easy and simple good is.

RESULTS

We enabled amplification opportunities at all levels, from media to word-of-mouth to social sharing.

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