How do you harness a brand’s attributes of fun, color and flavor?
By placing the brand at
BACKGROUND
This awareness and sampling program harnessed IZZE’s products’ attributes of fun, color and flavor.
STRATEGY
This campaign positioned IZZE within the epicenter of good – good moments, good living, good health, and good deeds. The strategy and execution peeled back the layers to reveal the diversity of goodness and how easy and simple good is.
RESULTS
We enabled amplification opportunities at all levels, from media to word-of-mouth to social sharing.
