How do you align multiple business areas of a global organization?
By increasing the collaboration
BACKGROUND
Janssen had two communication objectives: to increase engagement with the Janssen Pharmaceutical brand among key stakeholder audiences, and to increase the awareness and collaboration of its business areas.
STRATEGY
Built on the simplicity of “&,” we devised a global corporate communications and PR strategy that would unify and humanize the science of Research & Development to increase its impact on global health.
