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How do you align multiple business areas of a global organization?

By increasing the collaboration
among teams.

BACKGROUND

Janssen had two communication objectives: to increase engagement with the Janssen Pharmaceutical brand among key stakeholder audiences, and to increase the awareness and collaboration of its business areas.

STRATEGY

Built on the simplicity of “&,” we devised a global corporate communications and PR strategy that would unify and humanize the science of Research & Development to increase its impact on global health.

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