How do you engage a software company’s prospects and encourage them to take action?
By elevating the brand
BACKGROUND
Majesco is a leading technology provider that helps insurance companies through digital transformations. Armed with new leadership and an aggressive growth plan, Majesco needed to simplify its brand and product messaging and shift perception of the company as being a service provider to it being a product innovator.
STRATEGY
We repositioned the brand to stake a claim as the insurance innovation provider and we rearchitected Majesco’s website, rich in thought leadership and content, into a more refined and lead-gen-focused focused UX/UI. We then refreshed the site’s overall design language and rebranded Majesco’s annual conference to reinforce its bold stance.
BEFORE
AFTER
RESULTS
Since launching the new site in March 2019, we were able to increase page views by 16%, lower the bounce rate by 11% and drive lead-gen by 12%, with a 4.5% conversion rate.
