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How do you reenergize an organizations mission of eradicating breast cancer?

By Transforming a Passive
Brand into an Action-Oriented
Advocate for Women.


The National Breast Cancer Collation is a grassroots organization dedicated to action and advocacy.


This rebranding needed to define and broaden the NBCC brand without sacrificing its proactive approach and reputation as an advocate for women with breast cancer.


The visual identity repositioning the National Breast Cancer Collation as an “action” oriented organization, and by emotionally communicating its determination of eradicating breast cancer.

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