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How do you broaden the market share of a brand?

By creating an e-commerce destination built on
the brand’s DNA and the lifestyle it promotes.


We were asked to improve the overall SOYJOY website experience to make it highly relevant to the brand, improve the user experience and reposition the brand from being health-focused to a lifestyle brand.


To bring to life how the “Real Ingredients. Real nutrition.” platform plays a role in the audience’s everyday life. While increasing acquisition opportunities and accelerating online and retail sales.


We rearchitected the web experience to represent how SOYJOY intersects with the target in multiple ways through their real life by serving as the hub for multiple engagement opportunities. This included overhauling the e-commerce experience and implementing a mobile geolocation and SMS engagement program to drive online and retail sales.

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