How do you recognize a community’s pride?
BACKGROUND
Stolichnaya wanted a stand-alone campaign and on-premise activation celebrating the individuality of the LGBT community.
STRATEGY
The “I Am Original” campaign allowed the community to amplify its pride in a playful and sly approach that was bold, yet not pretentious.
RESULTS
The program was activated through an on-premise club and mixology events, social media, PR and brand influencers.
