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How do you recognize a community’s pride?

By celebrating their individuality.

BACKGROUND

Stolichnaya wanted a stand-alone campaign and on-premise activation celebrating the individuality of the LGBT community.

STRATEGY

The “I Am Original” campaign allowed the community to amplify its pride in a playful and sly approach that was bold, yet not pretentious.

RESULTS

The program was activated through an on-premise club and mixology events, social media, PR and brand influencers.

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