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How do you bring a new chocolate bar to market?

By telling a unique story centered around cravability and natural goodness.

BACKGROUND

In partnership with Jackson Family Wines, Vine to Bar was looking to bring its new premium chocolate line to market as a direct-to-consumer product.

STRATEGY

To engage, educate and encourage consumers to explore the unique taste of premium dark chocolate made with Chardonnay Marc. The brand story of “Beautiful Alchemy” was told through the lens of the process and how the chocolate is created by pressing the Chardonnay grapes, which are then dried, milled and blended with premium dark chocolate.

RESULTS

Built on Shopify Plus, ScheinerInc. launched the Vine to Bar Chocolate brand with four flavors and 64 product SKUs. To drive recurring revenue, we built a subscription model and personalized gifting. Bundling options allowed the consumer to build and curate their own box sets of chocolate. Incorporated throughout the site are various conversion triggers for capturing email, product upselling and cart abandonment. View the Vine to Bar site here.

FEATURES & FUNCTIONALITY
  • Cookie consent pop-up
  • Entrance and exit pop-ups
  • Store locator
  • Bundles
  • Custom fields for advanced content
INTEGRATIONS
  • Shopify Plus
  • Shopify Payments
  • Judge.me
  • Gorgias
  • Avalara
  • Secomapp
  • Bold
  • ReCharge
  • Privy
  • Klaviyo

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