How do you quickly accelerate the awareness and growth of a start-up?
By defining it as the “first and only”
BACKGROUND
Zipari is a SaaS health insurance technology startup that is building industry-specific solutions to acquire members and increase customer satisfaction for health plans.
STRATEGY
Develop an omnichannel strategy amplifying Zipari’s institutional knowledge, thought leadership on the customer experience and insurance-specific solutions.
RESULTS
These efforts successfully widened the sales pipeline from 10 leads in 2015 to over $20MM in 50 active opportunities in 2016, resulting in $7MM in Series A funding.
