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How do you quickly accelerate the awareness and growth of a start-up?

By defining it as the “first and only”
solution for the industry.

BACKGROUND

Zipari is a SaaS health insurance technology startup that is building industry-specific solutions to acquire members and increase customer satisfaction for health plans.

STRATEGY

Develop an omnichannel strategy amplifying Zipari’s institutional knowledge, thought leadership on the customer experience and insurance-specific solutions.

RESULTS

These efforts successfully widened the sales pipeline from 10 leads in 2015 to over $20MM in 50 active opportunities in 2016, resulting in $7MM in Series A funding.

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