AI Doesn’t Redefine Your Positioning; It Exposes How It’s the Wrong One
There’s a strategic gap between how leadership talks about the business and how customers actually see it. Ask an AI platform about a company by name, and it’ll describe it accurately and favorably. Ask an unbranded or buyer-intent question instead,
Interrogating AI’s Blind Spots
What happens when we treat ChatGPT, Claude, or another AI platform’s first answer as the complete answer, without checking what it left out? This post explores why AI only answers what it’s asked, and why interrogating those answers is still,
33% of B2B Buyers Never Heard Your Company’s Name; Are You Even on AI’s Shortlist?
One-third of B2B software buyers now purchase from a vendor they’d never even heard of before, because AI answered the question and named the company for them. More than 70% of AI-powered search users start by asking about a category
What Makes Your Company Different? AI Can’t Tell You
After running AI search visibility audits for five different companies and sectors, we discovered that one pattern remained consistent: AI reliably cites products, services and pricing, but almost never a company’s reputation. This post examines why the thing your company
This Is What I Found For My Own Company Through AI Search. What Does AI Say About Yours?
I ran the same answer engine optimization (AEO) search audit on ScheinerInc.—the consultancy that I run for clients—across Claude, ChatGPT, Perplexity and Gemini. The findings revealed what AI captured accurately about ScheinerInc., what it missed about the larger problem, and