Interrogating AI’s Blind Spots
What happens when we treat ChatGPT, Claude, or another AI platform’s first answer as the complete answer, without checking what it left out? This post explores why AI only answers what it’s asked, and why interrogating those answers is still,
33% of B2B Buyers Never Heard Your Company’s Name; Are You Even on AI’s Shortlist?
One-third of B2B software buyers now purchase from a vendor they’d never even heard of before, because AI answered the question and named the company for them. More than 70% of AI-powered search users start by asking about a category
What Makes Your Company Different? AI Can’t Tell You
After running AI search visibility audits for five different companies and sectors, we discovered that one pattern remained consistent: AI reliably cites products, services and pricing, but almost never a company’s reputation. This post examines why the thing your company