Lessons from LVMH’s Paris 2024 Olympics Strategy
The evolution of brand presence at major global sporting events has been characterized by innovative strategies and bold moves, from Coca-Cola’s subtle beginnings at the 1928 Olympics to Apple’s groundbreaking “1984” Super Bowl commercial. As luxury giant LVMH demonstrated at
How Can Companies Avoid Fumbling the Future?
Why do companies, whose innovations were once poised to drive cultural shifts, eventually become obsolete? History will show that it was due to their failure to adapt to evolving consumer preferences and market trends. We explore how clinging to a
Analyzing BlackBerry’s Rise to Failure.
With the recent news of BlackBerry shutting down its text, data and voice functionality on its legacy devices, it begs the question of how could this happen to a brand that at one point controlled 50% of the smartphone market