How Are Capability Gaps Impacting the Effectiveness of Marketing Organizations?
While recession fears and economic uncertainty continue to curtail marketing spend, it wouldn’t be wise to ignore the critical capability gaps impacting the efficiency and effectiveness of marketing. These capability gaps, arising from deficiencies in skills, technology or resources, can
AI and the Customer Support Life Cycle
Customers are increasingly turning to digital channels as their first choice for customer support interactions, with studies showing that 81% of customers attempt to resolve issues themselves before reaching out to a service representative. To meet this growing demand for
How AI is Revolutionizing Sales and Marketing for Business Growth
Artificial intelligence (AI) is revolutionizing the sales and marketing process by empowering businesses to quickly adapt to changing buyer needs, personalize their outreach efforts and streamline the sales process for better results in less time. Discover how AI is adding
Did 2022 Foretell Digital Marketing Opportunities in 2023?
As we begin to look ahead to 2023, most digital marketing predictions seem to be carryover predications that were made about 2022, including brand authenticity, first-party data and influencer marketing, which for 2023, are being expanded on and relabeled as
Three Ways to Embrace the Transformative B2B Buyer
As an older workforce begins to transition out of the workplace, it has elevated Millennial audiences to the largest generation to be targeted by consumer brands and business-to-business (B2B) companies. For B2B marketers, it’s a revelation, requiring them to rethink