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While recession fears and economic uncertainty continue to curtail marketing spend, it wouldn’t be wise to ignore the critical capability gaps impacting the efficiency and effectiveness of marketing. These capability gaps, arising from deficiencies in skills, technology or resources, can

Artificial intelligence (AI) is revolutionizing the sales and marketing process by empowering businesses to quickly adapt to changing buyer needs, personalize their outreach efforts and streamline the sales process for better results in less time. Discover how AI is adding

As we begin to look ahead to 2023, most digital marketing predictions seem to be carryover predications that were made about 2022, including brand authenticity, first-party data and influencer marketing, which for 2023, are being expanded on and relabeled as

As an older workforce begins to transition out of the workplace, it has elevated Millennial audiences to the largest generation to be targeted by consumer brands and business-to-business (B2B) companies. For B2B marketers, it’s a revelation, requiring them to rethink