The Threads App: A Lot Like…Well…
On the evening of July 5th, Meta unveiled its highly anticipated “Twitter Killer” called Threads. Within a mere 24 hours of its launch, the app garnered an impressive 30 million sign-ups. However, by Thursday evening, the numbers surged even higher,
How AI Is Underscoring the Importance of Customer Retention
In today’s competitive DTC and B2B landscape, personalized customer retention has become a top priority for companies. With 44% of businesses facing challenges in measuring retention, organizations are actively seeking innovative solutions to address this issue. In our latest post,
Can AI Streamline Marketing for Speed, Efficiency and Cost?
Recent months have seen the remarkable rise of artificial intelligence (AI) and groundbreaking technologies, introducing new platforms and advancements that directly address the recurring question burdening marketers: How can we enhance our marketing efforts to achieve better results in less
How Are Capability Gaps Impacting the Effectiveness of Marketing Organizations?
While recession fears and economic uncertainty continue to curtail marketing spend, it wouldn’t be wise to ignore the critical capability gaps impacting the efficiency and effectiveness of marketing. These capability gaps, arising from deficiencies in skills, technology or resources, can
AI and the Customer Support Life Cycle
Customers are increasingly turning to digital channels as their first choice for customer support interactions, with studies showing that 81% of customers attempt to resolve issues themselves before reaching out to a service representative. To meet this growing demand for