Maximizing Digital Resilience for What Comes Next.
The pandemic has placed organizations, employees and consumers in an all-or-nothing situation, where embracing digital and transformative technologies isn’t just an option, but an indispensable tool in demonstrating their resilience for what comes next.
Harnessing the financial power of brand perception.
When it comes to making branding investments more accountable and linking branding to financial performance, CEOs, CFOs and investment firms are cautious when it comes to funding these initiatives to drive growth. However, research found that superior brand performance within a