User-Generated Content (UGC) has undergone a significant transformation, extending its influence beyond the domain of consumer-centric social media endorsements to play a pivotal role in business-to-business (B2B) dynamics. This shift marks a profound change in the mechanisms driving commerce and
Brands today are working hard to connect with people on a deeper level; they aren't just selling products, they’re using what they sell to show what they stand for. This change begs the question of: What does your brand stand
How does your audience first perceive your company, products or services? We share why the words you choose and the strategy you develop to articulate these things are arguably the single most important factor in how your company, products or
Entering 2022, B2B marketers have focused their efforts on provoking customer-obsessed growth by fusing together the customer, brand and organization. However, in order to achieve this, they’ll first need to identify what’s preventing it.