Did 2022 Foretell Digital Marketing Opportunities in 2023?
As we begin to look ahead to 2023, most digital marketing predictions seem to be carryover predications that were made about 2022, including brand authenticity, first-party data and influencer marketing, which for 2023, are being expanded on and relabeled as
Is Your Business or Brand Unintentionally Sending the Wrong Message?
How does your audience first perceive your company, products or services? We share why the words you choose and the strategy you develop to articulate these things are arguably the single most important factor in how your company, products or
How Did TikTok Transform into a Discovery Search Engine?
Late last year, it was reported that TikTok.com overtook Google as the most visited domain in the world. While the app may be well-known for its video memes and dancing teens, it has surprisingly evolved into both a search engine
How Organizations Can Incite Brand Recognition
What makes an organization, product or service unforgettable to customers and what does it represent to them? In this post, we point to why brand recognition comes from a unified brand experience and by not wavering at any brand touchpoint,
Why the MVP Process Is the Key to Resilience
Despite the ongoing downturn in the economy, organizations have the opportunity to seize the moment and demonstrate their businesses’ resilience. In this post, we share how organizations can take a page from start-ups by adapting the Minimum Viable Product (MVP)