How Organizations Can Incite Brand Recognition
What makes an organization, product or service unforgettable to customers and what does it represent to them? In this post, we point to why brand recognition comes from a unified brand experience and by not wavering at any brand touchpoint,
Why the MVP Process Is the Key to Resilience
Despite the ongoing downturn in the economy, organizations have the opportunity to seize the moment and demonstrate their businesses’ resilience. In this post, we share how organizations can take a page from start-ups by adapting the Minimum Viable Product (MVP)
How Should Companies Rethink the Employee Value Proposition?
Despite the June open jobs report dropping just below 11 million, companies and their HR departments continue to struggle to retain as well as to attract talent. The “Great Resignation,” which began in 2020, has resulted in companies dramatically altering
Is Your CFO the Key to Unleashing Innovation?
With the trust and ear of the CEO and other members of the leadership team, as well as the board of directors, in this post we examine how CFOs can take the lead in accelerating innovation and driving cultural change.
The Brand Path to Reinventing Turnaround Growth
When a distressed company or brand is looking to stabilize or reinvent itself, branding is often underutilized as part of the overall turnaround strategy and for pointing the company and/or brand in a new direction. In this post, we identify