Is Inadequate Design Undermining Your Business?
When has suboptimal design let your business down? Was it a product flaw that went unnoticed, a frustrating user experience on your website, an overly verbose PowerPoint presentation, or perhaps an email that failed to engage? By contrast, companies that
Using Metaphors to Decipher Corporate Strategy.
Why do even the most astute C-suite leaders often struggle to articulate their company’s strategy and its significance to various audiences? This post explores how the use of metaphors, whether visual or literal, can transform and clarify corporate communication, rendering
How Can Companies Monopolize the Minds of Their Customers?
When you think about what to watch, do you immediately think of Netflix? When you have to schedule a business call, do you think of Zoom? We break down how these companies and others have created value and profitability by
How Organizations Can Incite Brand Recognition
What makes an organization, product or service unforgettable to customers and what does it represent to them? In this post, we point to why brand recognition comes from a unified brand experience and by not wavering at any brand touchpoint,
How Can M&A Expose its Most Valuable Commodity?
Invisible to the P&L balance sheet—and often overlooked during the pre- and post-M&A transaction—is the merger’s impact on branding and marketing. What will the new company be about? What will the transaction mean to its customers? How will it distance