If AI Can’t Find You, How Will Your Customers?
A growing number of your prospects are forming an opinion about your company before they visit your website, before they talk to your sales team and before they even know your name. They’re asking AI first. And if AI can’t
Did AI Platforms Just Lose Their Liability Shield?
On June 9, a German court ruling found that Google’s AI Overviews are Google’s own speech, not neutral search results, and held the company legally responsible for the false statements that its AI generated. For boards and senior executives, the
Why Is Digital Transformation So Misunderstood?
Boards are being asked to govern AI and digital transformation initiatives using vocabulary that hasn’t fully settled yet. Phrases like “digital transformation,” “agentic workflow” and “AI strategy” carry different meanings for different people sitting around the same table. That’s not
AI Is a Revolutionary Technology. So, Why Hasn’t Our Behavior Changed?
While we debate which large language model (LLM) to use and which prompts to try, we’re missing the more fundamental question: Why hasn’t artificial intelligence (AI) changed how we actually work? Adoption is high and usage is widespread, yet our
AI-Powered Search Just Killed the Homepage
McKinsey: 50% of consumers use AI search, bypassing homepages entirely. Learn why every interior page must now convert cold traffic and how to adapt your website strategy.