How Does the Sensory Experience Impact the Consumer Experience?
Understanding the customer journey is crucial for any business looking to improve its brand or service. But how can you truly get to know your customer? In this post, we explore the importance of taking a sensory approach to really
How AI Is Revolutionizing Content Creation?
Amidst discussions about how companies are rapidly integrating artificial intelligence (AI) platforms like ChatGPT to transform the way people work, learn and conduct business, it’s important not to overlook the impact this has had on marketing and content creation. Leading
How Can the Board Ensure CX Is a Strategic Priority?
There’s a misconception that digital transformation is the key for enhancing the entire organizations customer experience. While it can certainly help in improving processes, or harnessing more data, it will not address the company wide legacy barriers or cultural challenges
What Does It Take to Manufacture Organic Marketing?
When we talk about brands "manufacturing" organic marketing, we're referring to the intentional effort that brands put into creating and distributing this type of content. Organic marketing can be a powerful tool for building brand awareness and engagement, but it
Revealing Growth Through Data Storytelling
Traditional analytics and data platforms rarely reveal the human insight into the reasons why a consumer is purchasing something or what is really driving growth or altering consumers’ purchasing decisions. Enter “data storytelling.”