The Threads App: A Lot Like…Well…
On the evening of July 5th, Meta unveiled its highly anticipated “Twitter Killer” called Threads. Within a mere 24 hours of its launch, the app garnered an impressive 30 million sign-ups. However, by Thursday evening, the numbers surged even higher,
How Social Commerce Is Fracturing Brand Loyalty.
As social commerce surpasses $30B in ad sales in the U.S., which is expected to double by 2025, it has paved the way for startup and up-and-coming brands to detour consumers by visually persuading them to swipe and click away