Turning IP into Strategic Gold
In this post, we explore how one entertainment technology company’s innovative IP strategy aims to capture a slice of the $340 billion consumer product space. By reimagining classic fairy tale characters and creating new trademarked versions, this firm is opening
Channeling Your Brand’s IP to Unify and Scale
To capitalize on engagement and fandom, brands such as Walmart, John Deere and Peyton Manning’s Omaha Productions are recognizing the power of their Intellectual Property (IP) to boost brand value through digital experiences that strengthen the brands’ position via digital