How Can M&A Expose its Most Valuable Commodity?
Invisible to the P&L balance sheet—and often overlooked during the pre- and post-M&A transaction—is the merger’s impact on branding and marketing. What will the new company be about? What will the transaction mean to its customers? How will it distance
Harnessing the financial power of brand perception.
When it comes to making branding investments more accountable and linking branding to financial performance, CEOs, CFOs and investment firms are cautious when it comes to funding these initiatives to drive growth. However, research found that superior brand performance within a
Why M&A Needs a Pre-Merger Cultural Roadmap?
While selecting the right acquisition target, purchase price and a clear understanding of where and how to integrate acquired resources are a must to ensure post-merger success. Leadership and M&A firms can further increase the odds in their favor by