In the dynamic marketing landscape, the struggle to strike the right balance between visibility and effectiveness is a challenge that both small and large brands and their organizations grapple with. However, a noteworthy distinction emerges when we examine how these
If strategy remains a cornerstone for organizations aiming to navigate complexities, seize opportunities and ensure future success, why do so many struggle with its definition? Many fall into the trap of creating vague and/or confusing strategic plans, rather than venturing
While recession fears and economic uncertainty continue to curtail marketing spend, it wouldn’t be wise to ignore the critical capability gaps impacting the efficiency and effectiveness of marketing. These capability gaps, arising from deficiencies in skills, technology or resources, can
Late last year, several artificial intelligence (AI) platforms were introduced by OpenAI.com: one, ChatGPT, is an experimental chatbot that provides answers to questions in an open-ended, easy-to-understand conversational format, and the other, DALL•E 2, is a tool for generating realistic,
With the trust and ear of the CEO and other members of the leadership team, as well as the board of directors, in this post we examine how CFOs can take the lead in accelerating innovation and driving cultural change.