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As an older workforce begins to transition out of the workplace, it has elevated Millennial audiences to the largest generation to be targeted by consumer brands and business-to-business (B2B) companies. For B2B marketers, it’s a revelation, requiring them to rethink

Traditional analytics and data platforms rarely reveal the human insight into the reasons why a consumer is purchasing something or what is really driving growth or altering consumers’ purchasing decisions. Enter “data storytelling.”

To reduce their own innovation timelines, B2B and CPG brands are looking outside their sectors to how the high-tech, pharma and automotive sectors can guide their digital transformation roadmap for automating sales, delivery and support.