Is Your CFO the Key to Unleashing Innovation?
With the trust and ear of the CEO and other members of the leadership team, as well as the board of directors, in this post we examine how CFOs can take the lead in accelerating innovation and driving cultural change.
Three Ways to Embrace the Transformative B2B Buyer
As an older workforce begins to transition out of the workplace, it has elevated Millennial audiences to the largest generation to be targeted by consumer brands and business-to-business (B2B) companies. For B2B marketers, it’s a revelation, requiring them to rethink
Revealing Growth Through Data Storytelling
Traditional analytics and data platforms rarely reveal the human insight into the reasons why a consumer is purchasing something or what is really driving growth or altering consumers’ purchasing decisions. Enter “data storytelling.”
How Should Companies Approach the Metaverse?
What exactly the metaverse is remains unclear to most C-suites and is seen by others as a way to describe Web3. What is clear is that it would be wise to pay attention to what the metaverse can do to
Reassessing How Digitization Can Capture Revenue Growth
To reduce their own innovation timelines, B2B and CPG brands are looking outside their sectors to how the high-tech, pharma and automotive sectors can guide their digital transformation roadmap for automating sales, delivery and support.
How Social Commerce Is Fracturing Brand Loyalty.
As social commerce surpasses $30B in ad sales in the U.S., which is expected to double by 2025, it has paved the way for startup and up-and-coming brands to detour consumers by visually persuading them to swipe and click away