Companies Are Investing in AI to Know More, But Are They Investing in Being Known?
As companies look to AI as their next growth strategy or cost-cutting solution, are they overlooking how their own business unit knowledge is invisible not only to the rest of the company, but to the customers and prospects actively searching
How AI Agents Are Making Brands Invisible
This holiday season, AI agents are fundamentally changing how consumers discover and purchase products—and most brands aren’t prepared for what they’re losing in the process. While retailers celebrate AI shopping tools that promise convenience and personalization, they’re overlooking a critical
AI Is a Revolutionary Technology. So, Why Hasn’t Our Behavior Changed?
While we debate which large language model (LLM) to use and which prompts to try, we’re missing the more fundamental question: Why hasn’t artificial intelligence (AI) changed how we actually work? Adoption is high and usage is widespread, yet our
AI-Powered Search Just Killed the Homepage
McKinsey: 50% of consumers use AI search, bypassing homepages entirely. Learn why every interior page must now convert cold traffic and how to adapt your website strategy.
AI and Marketing: A Multichannel Revolution
The 2025 Super Bowl, dubbed the “AI Super Bowl,” marked a significant shift in how technology companies showcase their AI innovations to a massive audience. While these ads aimed to humanize AI and present it as a helpful tool, they