Is Your Organization Equating Brand Visibility with Effectiveness?
In the dynamic marketing landscape, the struggle to strike the right balance between visibility and effectiveness is a challenge that both small and large brands and their organizations grapple with. However, a noteworthy distinction emerges when we examine how these
How Can You Ensure that Your Strategy Is Substantive, Yet Remarkably Simple?
If strategy remains a cornerstone for organizations aiming to navigate complexities, seize opportunities and ensure future success, why do so many struggle with its definition? Many fall into the trap of creating vague and/or confusing strategic plans, rather than venturing
How Are Capability Gaps Impacting the Effectiveness of Marketing Organizations?
While recession fears and economic uncertainty continue to curtail marketing spend, it wouldn’t be wise to ignore the critical capability gaps impacting the efficiency and effectiveness of marketing. These capability gaps, arising from deficiencies in skills, technology or resources, can
Will AI Fundamentally Change The Way We Work and Create?
Late last year, several artificial intelligence (AI) platforms were introduced by OpenAI.com: one, ChatGPT, is an experimental chatbot that provides answers to questions in an open-ended, easy-to-understand conversational format, and the other, DALL•E 2, is a tool for generating realistic,
Is Your CFO the Key to Unleashing Innovation?
With the trust and ear of the CEO and other members of the leadership team, as well as the board of directors, in this post we examine how CFOs can take the lead in accelerating innovation and driving cultural change.