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Millennials Tag

As an older workforce begins to transition out of the workplace, it has elevated Millennial audiences to the largest generation to be targeted by consumer brands and business-to-business (B2B) companies. For B2B marketers, it’s a revelation, requiring them to rethink

With their voice, wallet and within the workplace, Gen Z and millennials are dictating their desire for brands and companies to demonstrate sustainable practices. In this post, we point to why these groups are not only demanding action, but are